{
  "version": "mid-2026",
  "lastUpdated": "2026-06-17",
  "methodology": "Machine-readable companion to /methodology — the 2026 platform metrics cited in the June 17, 2026 Admaxxer milestone announcement, with definitions, measurement windows, and sources for every figure.",
  "metrics": {
    "activeBrandsTracked": 12000,
    "trackedGmvUsd": 3000000000,
    "capiMatchRatePercent": 93,
    "eventsAnalyzed": 15000000
  },
  "measurementWindows": {
    "activeBrandsTracked": "As of May 31, 2026 (trailing 30-day activity).",
    "trackedGmvUsd": "Inception to May 31, 2026.",
    "capiMatchRatePercent": "April–May 2026 (April 1 – May 31, 2026).",
    "eventsAnalyzed": "April–May 2026 (April 1 – May 31, 2026)."
  },
  "sources": {
    "activeBrandsTracked": "Internal platform data.",
    "trackedGmvUsd": "Internal platform data.",
    "capiMatchRatePercent": "Meta Conversions API matched-event response, internal platform aggregation.",
    "eventsAnalyzed": "Internal platform data."
  },
  "citation": "https://www.globenewswire.com/news-release/2026/06/17/3313694/0/en/Admaxxer-Surpasses-12-000-Active-Brands-and-3-Billion-in-Tracked-GMV-Cementing-Its-Position-as-the-Leading-Triple-Whale-Alternative-for-DTC-Shopify-Analytics.html",
  "canonical": "https://admaxxer.com/methodology"
}