Is the Amazon Ads integration live yet?

Not yet — it's on the roadmap and in active development. There's no native Amazon connect flow today. In the meantime you can already attribute Amazon DSP and Sponsored Brands traffic that lands on your own DTC storefront using UTM tags plus the Admaxxer pixel.

Can I attribute Amazon Ads revenue today, before native ships?

Partially. Campaigns that drive traffic to your own store (DSP, Sponsored Brands) are fully attributable today via UTMs and the click identifier our pixel captures on the landing URL — so a click that converts on your DTC site feeds blended ROAS immediately. Sponsored Products that convert entirely on amazon.com aren't pixel-attributable — that on-platform reconciliation arrives with the native connector via the Amazon Ads API.

How will native auth work at launch?

The planned flow is a Login-with-Amazon refresh token (paste-token model, matching Meta and Google). You'll bring your own Security Profile, so the app-approval gate stays on your side — no Admaxxer review needed.

Will it be region-aware?

Yes — North America, Europe, and Far East endpoints are all planned, so multi-marketplace sellers will pick their region at connect time.

Can I skip the Amazon Ads to Google Sheets / Excel export step?

Yes. Pulling ACoS and spend out of the Amazon Ads console into a Google Sheet and reconciling it against Shopify orders is exactly the manual work this integration removes. Spend and first-party revenue are joined automatically so the blended MER, true ROAS, and CAC you'd build in a spreadsheet are live on the dashboard. You can still export a CSV snapshot whenever you need one for a board deck.

How is this different from Amazon's own ACoS reporting?

Amazon's ACoS is on-platform-only: it measures ad spend against sales that happened on amazon.com and is blind to everything Amazon advertising drives back to your own DTC store. Admaxxer pairs Amazon spend with your first-party revenue so DSP and Sponsored Brands traffic that converts on your storefront counts, and so Amazon sits in the same blended ROAS and MER view as Meta and Google — letting you judge whether Amazon is genuinely accretive instead of trusting a siloed ACoS number.

How do I get notified when it launches?

Star the Amazon Ads integration on the integrations page (or start a free trial) and we'll email you the day the native connector goes live.

Connect Amazon Ads. Turn siloed ACoS into blended ROAS, true revenue, and CAC.

The Amazon Ads integration that turns siloed ACoS into blended ROAS across every channel

A native Amazon Ads connector is on the Admaxxer roadmap: Sponsored Products, Sponsored Brands, and DSP spend paired with your first-party revenue for blended ROAS and MER, true revenue, CAC, and cohort LTV — in one view alongside Meta and Google, with no BigQuery warehouse or Google Sheets pipeline to maintain. Get notified the day it ships, and attribute Amazon-driven DTC traffic today with the pixel + UTM bridge.

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7-day free trial on every plan. No credit card required. Admaxxer AI Analytics is a marketing analytics platform for ecom and SaaS teams.

Coming soon

Native Amazon Ads is in active development. You can already attribute Amazon-driven traffic that lands on your own DTC storefront today using the Admaxxer pixel and UTM tags — see the Amazon Ads coming-soon guide for the bridge setup, then get notified the day the native connector ships.

What you'll get at launch

ACoS vs blended ROAS & true revenue: Reported ACoS is on-platform-only and ignores everything Amazon spend drives back to your own store. Admaxxer will pair Amazon spend with first-party Shopify revenue to show your true blended ROAS and true revenue — and where on-platform attribution is double-counting.
Sponsored Products + Brands + DSP connector (at launch): When native ships, Sponsored Products, Sponsored Brands, and DSP campaigns will sync via the Amazon Ads API — spend, impressions, clicks, ACoS, and ROAS — on a regular cadence with no manual report download.
Blended MER & CAC across channels: Amazon spend will roll into blended MER and CAC alongside Meta and Google so you can see whether Amazon is genuinely accretive or just shifting attributed sales between channels — the question ACoS alone can never answer.
Cohort LTV by source: First-time buyers acquired via Amazon will be tagged at the order level so you can compare 7/30/90-day repeat-purchase rate against Meta and Google cohorts.

How it will work — and what you can do today

Get on the launch list. Star Amazon Ads on the integrations page and we'll email you the moment the native connector goes live — no commitment.
Attribute Amazon DTC traffic today. DSP and Sponsored Brands campaigns that send traffic to your own storefront are already attributable: tag the destination URL with utm_source=amazon and the Admaxxer pixel does the rest.
Native auth at launch. The native flow will use a Login-with-Amazon refresh token (a paste-token model matching Meta and Google) so you bring your own credentials — no Admaxxer app review required.
Spend reconciliation goes live. Once connected, Sponsored Products that convert on Amazon (off your domain, where the pixel can't reach) will reconcile directly via the Amazon Ads API.

Data Admaxxer will read

Data Admaxxer reads from Amazon Ads
Dimension	What Admaxxer does with it
Sponsored Products campaigns	At launch: campaign name, daily budget, status, targeting type — joined to blended MER grouping.
Sponsored Brands campaigns	At launch: headline-search ad spend, brand-keyword targeting, ROAS — compared against ACoS reporting.
Sponsored Display + DSP	At launch: Display + DSP campaign spend and impressions. DSP support gated on Amazon DSP API approval.
Spend	At launch: daily spend in our analytics warehouse — contributes to blended MER and MMM channel contribution.
ACoS / on-platform conversions	At launch: Amazon-reported conversions compared against pixel + first-party Shopify revenue to flag double-count.
Profile + region	At launch: profile ID and region (NA, EU, FE) so multi-marketplace sellers see per-region ROAS without manual tagging.

No BigQuery, no spreadsheet pipeline

Amazon sellers usually reconcile ads one of two painful ways: an Amazon-Ads-to-BigQuery connector feeding a warehouse they then model, or an Amazon-Ads-to-Google-Sheets export they match against Shopify orders by hand. Admaxxer is built to replace both. When the native connector ships, Amazon spend and your first-party revenue land in one place and blended ROAS, true revenue, CAC, and cohort LTV are computed and charted for you — no warehouse to provision, no SQL, no spreadsheet to maintain.

ACoS becomes blended ROAS automatically. The reconciliation between Amazon's on-platform ACoS and your real store revenue — the calculation that takes hours in a spreadsheet — is done for you.
Attribution, not raw rows. A warehouse hands you a table of spend; Admaxxer hands you the answer — whether Amazon is accretive across channels, and at what blended ROAS.
One MER view across channels. Amazon sits next to Meta and Google in the same blended MER and blended ROAS, so you stop comparing a siloed ACoS number to everything else by hand.
Export when you need it. Pull a CSV snapshot for a board deck any time — you just don't have to live in a spreadsheet to run the channel.

See the same join working live today on the Meta Ads integration, learn how server-side conversion recovery improves match quality in CAPI match rate and the Meta Conversions API setup guide, or compare plans on pricing and read the documentation.

Safety and security (at launch)

Login-with-Amazon credentials and refresh tokens will be encrypted AES-256-GCM at rest. Never logged.
Revocable from your Amazon developer console at any time. Disconnecting inside Admaxxer will purge credentials.
Read-only scopes at launch. No write access — no ability to pause or edit your Amazon campaigns.
Strict rate-limit respect — our job queue will pace every Amazon Ads API read, never bursting past documented limits.

Frequently asked

Is the Amazon Ads integration live yet?: Not yet — it's on the roadmap and in active development. There's no native Amazon connect flow today. In the meantime you can already attribute Amazon DSP and Sponsored Brands traffic that lands on your own DTC storefront using UTM tags plus the Admaxxer pixel.
Can I attribute Amazon Ads revenue today, before native ships?: Partially. Campaigns that drive traffic to your own store (DSP, Sponsored Brands) are fully attributable today via UTMs and the click identifier our pixel captures on the landing URL — so a click that converts on your DTC site feeds blended ROAS immediately. Sponsored Products that convert entirely on amazon.com aren't pixel-attributable — that on-platform reconciliation arrives with the native connector via the Amazon Ads API.
How will native auth work at launch?: The planned flow is a Login-with-Amazon refresh token (paste-token model, matching Meta and Google). You'll bring your own Security Profile, so the app-approval gate stays on your side — no Admaxxer review needed.
Will it be region-aware?: Yes — North America, Europe, and Far East endpoints are all planned, so multi-marketplace sellers will pick their region at connect time.
Do I need to export Amazon Ads data to BigQuery to analyze it?: No. Sellers often look for an Amazon-Ads-to-BigQuery connector assuming the analysis must happen in a data warehouse — Admaxxer is built so it doesn't. Once the native connector ships, Amazon spend and your first-party revenue land in one place and blended ROAS, true revenue, CAC, and cohort LTV are computed and charted for you, with no warehouse to provision or SQL to write. The ACoS-vs-blended-ROAS reconciliation that's painful to build by hand is done for you.
Can I skip the Amazon Ads to Google Sheets / Excel export step?: Yes. Pulling ACoS and spend out of the Amazon Ads console into a Google Sheet and reconciling it against Shopify orders is exactly the manual work this integration removes. Spend and first-party revenue are joined automatically so the blended MER, true ROAS, and CAC you'd build in a spreadsheet are live on the dashboard. You can still export a CSV snapshot whenever you need one for a board deck.
How is this different from Amazon's own ACoS reporting?: Amazon's ACoS is on-platform-only: it measures ad spend against sales that happened on amazon.com and is blind to everything Amazon advertising drives back to your own DTC store. Admaxxer pairs Amazon spend with your first-party revenue so DSP and Sponsored Brands traffic that converts on your storefront counts, and so Amazon sits in the same blended ROAS and MER view as Meta and Google — letting you judge whether Amazon is genuinely accretive instead of trusting a siloed ACoS number.
How do I get notified when it launches?: Star the Amazon Ads integration on the integrations page (or start a free trial) and we'll email you the day the native connector goes live.

Be first in line when Amazon Ads goes live

7-day free trial on every plan. No credit card required.

Start free trial Get notified at launch