The Pinterest Ads integration that turns spend into blended revenue — and captures save-to-purchase journeys, not just last-click
A native Pinterest Ads connector is on the Admaxxer roadmap: Pinterest spend paired with your first-party revenue for blended ROAS and MER, true revenue, CAC, and cohort LTV — computed for you, with no BigQuery warehouse or Google Sheets pipeline to maintain. Get notified the day it ships, and attribute Pinterest-driven traffic today with the pixel + UTM bridge.
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Coming soon
Native Pinterest Ads is in active development. You can already attribute Pinterest-driven traffic that lands on your storefront today using the Admaxxer pixel and UTM tags — see the Pinterest Ads coming-soon guide for the bridge setup, then get notified the day the native connector ships.
What you'll get at launch
- Blended ROAS & true revenue
- Pinterest spend will sit inside blended MER and blended ROAS next to Meta, Google, and TikTok — paired with first-party revenue so you see true revenue and CAC, not 'Pinterest claims X conversions but my Shopify total is flat' guessing.
- Pin + campaign connector (at launch)
- When native ships, every campaign, ad group, and Pin will sync via the Pinterest Ads API — spend, impressions, saves, outbound clicks, and reported conversions — on a regular cadence with no manual CSV pull.
- Save-to-purchase windows
- Pinterest's long discovery window (often weeks from save to checkout) will be captured in cohort LTV — so credit isn't artificially compressed by a short default attribution window the way platform reporting does.
- Creative-level performance
- Pin-level metrics (saves, outbound clicks, video plays) will be tracked alongside spend so you can see which creatives are genuinely converting vs just collecting saves.
How it will work — and what you can do today
- Get on the launch list. Star Pinterest Ads on the integrations page and we'll email you the moment the native connector goes live — no commitment.
- Attribute Pinterest traffic today. Pinterest campaigns that send traffic to your storefront are already attributable: tag the destination URL with utm_source=pinterest and the Admaxxer pixel captures the click and the eventual order — even months later.
- Native auth at launch. The native flow will use a Pinterest developer-app refresh token (a paste-token model matching Meta and Google) so you bring your own credentials — no Admaxxer app review required.
- Spend reconciliation goes live. Once connected, Pinterest-reported spend and conversions will reconcile against your first-party Shopify revenue inside the same MER tile.
Data Admaxxer will read
| Dimension | What Admaxxer does with it |
|---|---|
| Campaigns | At launch: campaign name, objective, status, daily budget — joined to blended MER grouping. |
| Ad groups | At launch: targeting summary, spend, delivery status — used for creative-to-cohort joins. |
| Pins (creatives) | At launch: Pin ID, image/video, spend, saves, outbound clicks — basis for save-to-purchase analysis. |
| Spend | At launch: daily spend in our analytics warehouse — contributes to blended MER and MMM channel contribution. |
| Pinterest-attributed conversions | At launch: platform-reported conversions compared against pixel-attributed revenue to flag over-claim. |
| Engagement signals | At launch: saves, video plays, repins — plotted next to spend so collected-but-not-converted Pins are obvious. |
No BigQuery, no spreadsheet pipeline
The usual Pinterest reporting path ends in a Pinterest-Ads-to-BigQuery connector you have to model, or a Pinterest-Ads-to-Google-Sheets export you reconcile against Shopify by hand. Admaxxer is built to replace both. When the native connector ships, Pinterest spend and your first-party revenue land in one place and blended ROAS, true revenue, CAC, and cohort LTV are computed and charted for you — no warehouse to provision, no SQL, no spreadsheet to maintain. Today, the pixel + UTM bridge already attributes Pinterest-driven traffic the same way.
- Attribution, not raw rows. A warehouse hands you a table of spend; Admaxxer hands you the answer — which Pins drove durable buyers and at what blended ROAS.
- Discovery windows preserved. Pinterest's long save-to-purchase journey is captured in cohort LTV instead of being truncated by a short platform attribution window.
- Live dashboards out of the box. The blended MER and ROAS you'd hand-build in Sheets are charted for you, refreshed automatically.
- Export when you need it. Pull a CSV snapshot for a board deck any time — you just don't have to live in a spreadsheet to run the channel.
See the same join working live today on the Meta Ads integration, learn why server-side match quality matters in CAPI match rate, or compare plans on pricing.
Server-side conversions, when native ships
At launch, Admaxxer will be able to forward pixel-captured events to the Pinterest Conversions API — Pinterest's server-to-server conversion endpoint — to recover checkouts that a browser pixel alone misses on iOS and in privacy-restricted browsers. It mirrors the server-side recovery already shipping for other platforms: see the Pinterest Conversions API server-side setup guide for the planned flow, and the Meta Conversions API setup guide for the pattern in action today. Full integration details live in the documentation.
Safety and security (at launch)
- App ID, App Secret, and refresh tokens will be encrypted AES-256-GCM at rest. Never logged.
- Revocable from your Pinterest developer console at any time. Disconnecting inside Admaxxer will purge credentials.
- Read-only scopes at launch. No write access — no ability to pause or edit your Pinterest campaigns.
- Strict rate-limit respect — our job queue will pace every Pinterest Ads API read, never bursting past documented limits.
Frequently asked
- Is the Pinterest Ads integration live yet?
- Not yet — it's on the roadmap and in active development. There's no native Pinterest connect flow today. In the meantime you can already attribute Pinterest traffic that lands on your storefront using UTM tags plus the Admaxxer pixel.
- Can I attribute Pinterest revenue today, before native ships?
- Yes, for traffic that reaches your store. Tag your Pinterest destination URLs with utm_source=pinterest and the Admaxxer pixel writes the campaign onto the visitor's record for 365 days — so a save today that converts weeks later is still attributed back to the original campaign.
- How will native auth work at launch?
- The planned flow is a Pinterest developer-app refresh token (paste-token model, matching Meta and Google). You'll bring your own app, so the approval gate stays on your side — no Admaxxer review needed.
- Why pair Pinterest with first-party revenue?
- Pinterest's discovery-driven funnel often takes weeks from save to purchase. A short default attribution window under-credits Pinterest while platform self-reported conversions over-credit it. Pairing Pinterest spend with first-party Shopify revenue (planned for the native integration) splits the difference — and feeds blended ROAS, true revenue, and CAC instead of platform-reported ROAS alone.
- Do I need to export Pinterest Ads data to BigQuery to analyze it?
- No. Teams often look for a Pinterest-Ads-to-BigQuery connector assuming attribution lives in a data warehouse — Admaxxer is built so it doesn't. Once the native connector ships, Pinterest spend and your first-party revenue land in one place and blended ROAS, true revenue, CAC, and cohort LTV are computed and charted for you, with no warehouse to provision or SQL to write. Today, the pixel + UTM bridge already attributes Pinterest-driven traffic the same way, no warehouse required.
- Can I skip the Pinterest Ads to Google Sheets / Excel export step?
- Yes — that manual reconciliation is exactly what Admaxxer removes. Instead of pasting Pinterest numbers into a Google Sheet and matching them to Shopify orders by hand, spend and revenue are joined automatically so the blended MER, ROAS, and CAC you'd build in a spreadsheet are live on the dashboard. You can still export a CSV snapshot any time you need one for a deck.
- Will the integration support the Pinterest Conversions API?
- It's planned. Pinterest's server-side conversion endpoint — the Pinterest Conversions API — recovers checkouts that a browser pixel alone misses on iOS and in privacy-restricted browsers. At launch, Admaxxer will be able to forward pixel-captured events to it, mirroring how the Meta Conversions API and TikTok Events API already work today.
- How do I get notified when it launches?
- Star the Pinterest Ads integration on the integrations page (or start a free trial) and we'll email you the day the native connector goes live.
Be first in line when Pinterest Ads goes live
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